Our business name:
Current Business Name is "Mr Carports
Outdoor Living Designs", however we are in the process of changing it to "Outdoor Living Designs by Mr Carports"
How would you define your brand?
I guess our change in name reflects our
brand. We take great pride in building
beautiful outdoor Living Designs, including verandahs, pergolas, patios, decks,
gazebos, carports and blinds which compliment and improve the value of a
house.
Apart from increasing the value of a
property we also strive to improve the way in which our clients can enjoy
outdoor living and as a consequence, increase the value of their property.
How old is the company and when did you start
franchising?
The company is 17 year old.
I was working for Executor Trustee as a
Business Consultant and my partner and I were asked to help restructure a Steel
Roll forming business in Adelaide. This was our entry into the building industry
and we could see there were areas of the industry not being organized or marketed
so we decided to "give it a go".
We developed a computer program allowing us
to provide customers with on the spot quotes, something that was never heard of
in those days. We found that by being
professional in our approach to customers, arriving to appointments on time and leaving a written quotation at the 1st meeting our success rate was
booming.
Our business grew to the extent that we
were unable to cope with the demand. We
knew we had a great business model to work with so we decided to franchise and
approached a couple of our builders to open our first franchise.
The computer program was improved to
incorporate detailed engineering specifications, cutting lists for suppliers
and builders, council applications and business reporting systems. An additional benefit was that a
computer-designed carport minimized the material cost thus maximizing the
profit of each job.
Our long term goal is to be innovative and
continually improve our products and constantly raise the bar to remain market
leaders in our field.
How many franchises do you have?
Currently we have 31 franchises with another 2 currently
training.
How are you going to grow the business in 2008?
During this year we are going to establish
a few more branches in Sydney & Brisbane, but our main efforts will be
invested in improving the performance of our existing franchises and
concentrating on our new products such as Café Blinds and the introduction of
aluminium beams with stainless steel fittings.
I expect we will also be spending more time
with our first US
branch. We can not only teach them how
we do things more efficiently there, but we can also learn and bring back ideas
to our Australian branches.
Where do you expect the business to be in 2010?
I trust that 2009 will see the
establishment of a number of franchises in WA and ACT, and expect we will see a
substantial growth in our Californian operation.
What do you expect from a franchisee?
A successful Franchisee should be open
minded and willing to accept new ideas and new ways of doing things. He or she must have the skills to be able to
operate their own business whilst being a part of a group.
Most importantly they need to be
intelligent with good communication and organizational skills and the ability
to project manage from quote to completion.
What are the start-up costs for a franchisee and
what working capital should they have?
The cost of a Franchise, including
training, is $52,500 +GST. Not much
working capital is required, perhaps around $10,000 for advertising, but it
takes between 6 and 12 months for a Franchisee to start achieving their
potential in sales and income.
Many of our new franchisees continue with
their existing employment whilst building the business, or they take a part time
job to cover living expenses until the franchise provides suitable profits.
What is the length of agreement?
The Franchise Agreement is for 15 years (5
+ 5 + 5)
What sort of hours will the franchisee have to work
to get the business established and how long should that take?
Most of our franchisees settle in to a
reasonably regular income after about 12 months, but the business will continue
to grow. The majority of our
franchisees have indicated that they work between 35 and 45 hours per week, but
we do have a few doing a lot less hours to earn a smaller income and some
working longer hours to earn a substantially higher than average income.
What profit can a franchisee reasonably expect to
make after two years?
It all gets back to how the franchisee
wants to work the business. Most of our
franchisees working full time seem to earn around $80 to $120k, but a few of
them do substantially better than that by putting in the extra time.
We are members of the Franchise Council of Australia
We are also listed in the Franchise Business Directory
Contact details:
Name: Brian
Rohan
Ph: (08)
8370 9523
Fax: (08)
8370 8551
Mob: 0411
416 406
Email: br@akp-images.com
Website: www.akp-images.com
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