Like every year in June, the "gamers" hold their breath. It is now opens the E3, the largest world exhibition of video games, held until Thursday in Los Angeles. Cru 2011 Announces rich ads. As usual, the attention will focus on living room consoles, stars of the sector: launched in 2005 (XBox 360) and 2006 (PS3 and Wii), the platforms are mature, and the market facing their successor.
Nintendo should make the first, by unveiling a "Wii 2" to try to reproduce what was one of the most successful of consumer electronics. Since 2006, the Wii past to more than 86 million units in the world, far ahead of the XBox-54 million - and the PS3-50,5 million - according to the VG Charz Institute. For their part, Sony and Microsoft should not, except surprise, unveil new consoles, although rumors are a possible presentation of a "PS4" in Japanese.
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In fact, two manufacturers have already innovated last year, with the release of the PS3 Move Sony and Kinect at Microsoft. These two devices identify the actions of the player via motion detection systems, and helped to restore a second youth platforms. Kinect, which allows the user to play without joystick, and sold more than 10 million units since its launch last November. Microsoft does not stop there, and continues its strategy of expansion of its public. Giving access to multiple services - video on demand, television...-, the XBox 360 positioned as a multimedia platform, and not simply as a console. A positioning which could emulate.
More announcements are expected. "The industry is currently facing many changes, as with the development of mobility, game online, dematerialization, of cloud computing...". "The show will be an opportunity to take stock of these trends that are redefining the market" notes Laurent Michaud of Idate. The Institute anticipates a generally stable market, 52.1 billion euros (read computer graphics), with a very different growth from one segment to another.
A first shock shakes the sector: development of tablets and smartphones, which are the beautiful part in the games, competition traditional mobile consoles. Output of the Xperia Play from Sony-Ericsson phone, which combines the specific characteristics of the portable console Sony PSP with a conventional smartphone, launch of the Optimus 2 X of LG, also dedicated to the games... More and more manufacturers target the games market.
It also represents the category of content the more represented in the Android Marketplace and the Apple's Appstore. And for example, play Angry Birds, has been downloaded more than 200 million times since its launch late 2009, which allows its creator, Finnish Rovio, consider an entry in the stock market. With this new competition, Sony and Nintendo are trying to respond. The first has already launched its Nintendo 3DS, first console capable of displaying the terrain without need for glasses. With a good first balance sheet, since it has been almost 4 million units since its launch late March. Sony, he should give details of the NPM, successor to the PSP, which should come out at the end of year, or in 2012.
Manufacturers must also deal with other challenges, such as the fate of the games online. In full expansion, at EUR 13.3 billion in 2011, according to Idate, against 11.7 billion in 2010, this market could suffer the aftermath of the attacks repeatedly suffered by Sony.