A MR CARPORTS FRANCHISE HAS GIVEN JOCK DEAN BACK TO HIS
FAMILY
By Wendy Laursen
Jock Dean has been involved with the Mr
Carports franchise since its early days. Now as well as running his own
franchise, he is very active in franchisee training and support and he has
plenty of advice for those contemplating a move to franchising.
"You can't put a
square peg in a round hole," says Jock. "My first bit of advice is that you
have to enjoy what you are doing, then, with that positive outlook you will
succeed because others will feed off your happiness."
Mr Carports was the
right move for Jock because he knew the product and he had some engineering
skills but it was the opportunity to run a business from home, in his local area
that he knew would really make him happy.
Early in his career
Jock worked as an engineering surveyor then he moved to IT where he worked as a
programmer, network specialist and project manager. Prior to starting with Mr
Carports he was a project and account manager working between Canberra
and Darwin.
"Living in Canberra, renting, and
spending two or three days per week in other cities was not good for my
family," said Jock. "My work involved wearing a suit daily and talking to
government corporate fools who insisted they knew more about the product than
myself.
"Personally, I'm an
outdoor person. The offer to take up the franchise, use my surveying skills and
design aptitude, and run my own business as opposed to a six figure wage and
living out of a suitcase won me over."
Still, with his wife,
Fiona, and five kids to consider, Jock found the prospect of starting a new
venture with no security daunting and successful. He need not have worried. Based
in Mt Barker, South Australia,
Jock's business grew rapidly and he was working 80 hours a week before taking
on someone else in March 2007.
"I did it all:
advertising, quoting, sales, council approvals, organising builders, ordering,
site inspections. I'm lucky to have Fiona to handle the money side of the
business."
Mr Carports builds
all types of outdoor structures and they pride themselves on blending style,
structure and building techniques into professional designs that complement the
surrounding environment and existing buildings. They offer a choice of
materials and styles engineered to meet Australian building standards and the
customer's budget.
Now, with an
employee, Jock has time to enjoy a Wednesday afternoon golf game. His workload
is reduced to 40 hours and he concentrates on advertising, quotes, sales and
council approvals while his employee manages the jobs after approval stage.
Since he started in
2000, Jock's sales have increased from $330,000 to $800,000 in 2006. He is
confident his business will continue to grow as Mt Barker is the fastest
growing inland area in Australia.
He is also planning to expand into Darwin
and is currently evaluating builders and locations.
The move to
franchising has been worth it for Jock and Fiona. They have enjoyed running
their own business and being very successful in a competitive market. Jock has
enjoyed being close to his family, meeting new people close to home, and making
new friends.
"Keeping my family
close and providing them with a level of lifestyle that could not be achieved
without this business has been a highlight."
Jock's contact with
the family is far better than before but one occasion stands out from the
day-to-day improvement in his lifestyle.
"In 2004, on
December 23rd I picked up the cheque book and Fiona and I went and paid cash for
the Kimberley Kamper trailer. This trailer has been a life long dream and to be
able to decide and do it was the realisation of that dream."
It is a dream they
have worked for. Sometimes managing builders has it's challenges, says Jock as
does chairing meetings between franchisees and the franchisor but as Mr
Carports continues to grow and attract new franchisees Jock hopes to be
involved with their expansion into the US.
Mr Carports is are
an Australian owned business, established in 1991, which has grown to the point
where they are now one of Australia's leading suppliers of outdoor living
designs for both the domestic and commercial markets. They build carports,
decking, verandas, pergolas and pool enclosures to any size and can handle
complex designs that are either freestanding or attached to a house. Flat roof,
gable, Dutch gable, curved or heritage structures can all be catered for.
Part of the success
of Mr Carports is their revolutionary computer technology that they believe
sets a new standard of excellence in design, speed and customer service.
"Our systems have
been developed to improve our communication with clients and builders," said Mr
Carports director, Brian Rohan. "Our computer system incorporates detailed
engineering specifications, take-off lists for the suppliers and builders,
council applications and business reporting systems.
"Each franchisee is
able to conduct business from home using a laptop computer. This reduces office
expenses and provides a more relaxed lifestyle."
Jock's background
meant that he was comfortable with engineering but this is not a requirement
for new franchisees, says Brian. Mr Carports looks for franchisees, like Jock,
who have good personal skills, enjoy working semi-independently, thrive on
organisation and project management and are not scared to embrace technology.
Jock has worked
closely and very successfully with Brian and within a few months of starting he
had the biggest turnover in Mr Carports.
"From that time on,
we have referred to each other for thought and ideas on such items as
mentoring, expansion, franchisee selection, conference agendas etc."
Jock believes it is
vital for people to find a franchise opening that they will be comfortable in
and that they are well prepared for.
"Make sure you have
a good financial backing because it may take months to get off the ground, and
worrying about sales (or lack of) will be picked up by customers.
"Get a good lawyer
to read the franchise contract to ensure you are well protected. The contract should
be balanced, giving you room to scope out and expand your business, should the
need arise, and not be constrained."
Jock and Brian plan to continue
their close working relationship and when it comes time to retire, Jock hopes
to continue his involvement with Mr Carports by consulting (when fishing and
camping allows).
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